The mobile app development is thriving and continuing to evolve year after year. Last year, we saw mobile app market maturing from smart phones and tablets to wearable devices and Internet of Things along with an increased focus on app analytics and mobile app marketing.
With the growing demand for mobile apps, businesses are expecting to launch their product faster than ever. The main focus of mobile apps has been shifted to shortening the development lifecycles and reduce the timeframe between ideation to launch.
With the upsurge in the usage of multiple mobile devices and wearable tech,app developers will have to focus on the ability to integrate and sync their apps on multiple devices. The cloud approach will enable developers to build their applications that can be accessed on multiple devices with same functions, features and data.
Location Based Wi-Fi Services
In the coming years, Wifi will provide a lot more services than just the internet access. The primary benefit is that most businesses have already invested in WiFi and the market continues to show the trend of cellular plans becoming costlier due to a splurge in data consumption by users with smarter phones. WiFi works seamlessly for indoor experiences where cellular connectivity can be edgy and based on the access point location, businesses can know where their customers are and that will allow them to provide specific content right on their mobile phones.
More and more consumers are adapting to m-commerce year by year. Using a mobile phone to pay or purchase instead of debit or credit cards has become more common in 2016 with Apple Pay and Google Wallet. This will allow developers to build mobile apps that can process transactions without the need of physical debit/credit cards or cash.
Thanks to VR headsets, wearable Technology was one of the hottest trends in tech and consumer electronics industries in 2016. Until now apps for wearable devices were mostly focused on fitness and health care industry. But, with the onset of 2016 wearable devices are expected to be used by enterprises to improve their productivity and efficiency.
Internet of Things (IoT)
Internet of Things is growing exponentially with more and more people connecting via multiple devices. Apps will further mature as they get integrated on multiple connected devices. It will inspire app developers to focus more on user experience on various devices.
In- App Advertising and Purchasing
Mobile Ad networks will go beyond banners and integrate and experiment with various ad formats. Mobile app advertising and in-app purchases will be a primary focus of monetization and a key to success as more and more app developers are shifting away from the paid download model.
There is a growing focus on big data and analytics than ever, the biggest examples being Facebook. Mobile app developers will continue to focus on adding new data collection methods in their apps to get more insights and actionable items to meet their client’s expectations and make more engaging and successful apps.
The Growth of Enterprise Apps
IoT for Enterprises (Enterprise of Things) is expected to get a major boost. Enterprise app stores are also expected to emerge this year allowing B2B application exchanges. Enterprise mobile management is also expected to grow in 2015. There will be a tremendous opportunity for app developers to work on building and managing applications for Enterprise market.
The hackers will continue to exploit security gaps in mobile applications to crack sensitive information with every passing hour of the day. Security remains a big challenge on mobile devices. Key point, mobile app security is something developers need to seriously act upon in 2016. The more the security, the better. Applify, being a leading name in app development companies is receptive to the changes in the mobile industry and is making continuous strides in the app universe with each passing day.